Anyone travelling through Phuket, whether on their way to Similan Island Diving, or just passing through, might take notice of the Anupas Vividhkarn’s Honda dealerships, with four of them located across the island and Pang Nga, which have stood and operated in the area for over 32 years, long before Thailand boomed as a tourism hotspot in the ASEAN market.
However, those days are past, as Anupas has recently announced the closure of its four-branch Honda dealership chain in the Phuket area on February 17, 2018, after more than 3 decades of operating in the area, and selling cars.
The announcement was made by Montri Hongyok, Anupas’s Managing Director, alongside Montawee Hongyok, Deputy Managing Director, at a press conference held at the Novotel Phuket Phokeetra Hotel. It was there that Anupas, through its Managing Director and Deputy Managing Director, revealed that it would be stopping operations for its four-branch Honda dealership chain on the 1st of March, 2018, due to a recent change to its market strategy. Anupas says that it has plans to offer garages to motorists in the area, as well as starting up a new car rental service sometime in the future, once the dealership has been packed up and cleaned.
Montawee says that Anupas has been in operation for 32 years, and its four branches has managed to sell over 10,000 cars in that time frame. He adds that this closing was because Phuket’s market and economic environment had changed, with the tourism industry booming, leading to the increase popularity of Similan Island Diving, and related ventures. He says that these changes meant that the company had to adapt to the times. And thus, he says, the company decided that the dealerships had to be shut down, which they then announced soon after coming to a decision.
According to Montawee, the 3 showrooms located in Phuket, which was a total of Bt500M in investments, will be transformed into other businesses, which the company has already planned for. The staff, meanwhile, won’t have to worry about behind jobless, as the company can simply transfer them to its other business ventures, of which they have 15.