Good marketing is important for any business; they can make or break any business venture. As a result, marketers need a certain innovativeness and creativity to help set what their trying to market apart, generating attention to their product, staying ahead of marketing trends, etc.
The Cannes Lions International Festival of Creativity is an annual advertising festival celebrating creative efforts in the field of communications industry and advertising, regarded to be the largest of its kind anywhere in the world. The awards are respected in the field, with recipients including big names like Toyota, and Burger King. The latter is notable, having racked up a total of 76 Lions since the awards festival’s first iteration in 1954. And it seems like this year, Burger King is slated to continue that trend.
The fast-food chain is slated to receive at least one award this year, having already been named as Marketer of the Year. The brand had already won numerous awards, including last year’s Grand Prix in several categories, including Print & Publishing and Media. When the awards ceremonies are held this June, the chain is guaranteed to receive the Marketer of the Year award, with others possibly following based on the decision of the awards committee.
Jose Papa, the Cannes Lions’ managing director, has made a statement regarding the win, stating that Burger King is a brand that has solidly established itself as possessing creativity in the advertising field, with marketing campaigns that are daring, innovative, and memorable.
Burger King has expressed its side, with CMO Axel Schwan stating that this win is a reflection of the company’s principles of utilizing creativity to help them in staying ahead of marketing trends and stand out from their competition. Mr. Schwan has stated that this principle is ubiquitous in the company’s practices.
According to statements and releases from the brand, the awards are for their ad campaigns, like Proud Whopper, McWhopper Proposal, among others.
The company’s head of brand marketing, Fernando Machado, has expressed that the award is a reflection of the consistent creativity and high-quality work delivered by the Burger King brand.