This is not the first time that Coles decided to experiment with their services and the latest is online delivery service through their partnership with Deliveroo, a service that utilizes bicycle. The team up between the two companies provides consumers with an option to have their groceries delivered at home within 30 minutes. This is another example that the online services is expanding as evidence by the number of Melbourne courier companies that are venturing into the industry.
Deliveroois known to mainly deliver food orders from restaurants to their customers. At the beginning of this year, the company started to offer a delivery service of food packs that contain a variety of option for entertainment snacks or barbecue items. They are delivering the food packs to the customers locate in the inner eastern part of Melbourne.
The partnership decided to add another offering to their service last month. Now, customers can purchase basic groceries they need at home such as vegetables, milk, cheese, breads, spread, fruits and meal packs which will be delivered directly to their homes. The meal packs option may include risotto or a pork noodle soup.
Coles decided to use the existing network of Deliveroo in marketing their latest service to the customers. They advertise their new service of home delivery within 30 minutes on the listed products. The network by Deliveroo is composed mostly of contractors that employ scooters or bicycle for their delivery.
This is not the first time that Coles decided to partner with a share economy service. The company is trying to offer a wide variety of their online service as well as home delivery. This is to rival their retail giant competitor, Amazon, which is planning to launch in Australia in the following year.
In the previous month, the supermarket decided to test the service provided by Uber, a company from Silicon Valley, by providing the same day delivery but it was only available at the store in Richmond South. As the online industry continues to flourish, it is expected that more and more Melbourne courier companies will be vying to be the lead in the industry.