Unique Online Music Marketing Strategies For 2017

On a post by Eventbrite’s Rachel Grate in Hypebot, they talked with around 20 industry experts regarding online music marketing strategies which can modify the game this year. Here are what she had listed.

“Mystery marketing” using no-phone zones

There are a lot of venues which are very enthusiastic to have the fans do marketing in behalf of them, however several artists want their audience to put phones away.

Even if the fans’ posts seen in various social media platforms become a form of marketing, Eventbrite’s John Riccardi calls the phone-free zones a type of “mystery marketing.”

Riccardi mentioned events and activities which are off limits to cameras and phones build a ‘you had to be there’ event, lived solely by word of mouth by those that have bragging rights.

Using livestreams to focus fan perspective

Technology, such as Facebook Live, is getting it easier for the fans to share experiences real-time. This leads to many unique and personal perspectives which can promote a show.

Neal Cohen, Superfly’s Marketing Director, said that the entire range of a festival’s story is now told in a different level, with Facebook Live and Snapchat making storytelling instantaneous.

This results to a more exact portrayal of a festival or show compared to a recap video – with endorsement coming from a multitude of fans in social media.

Relying on online influencers for spreading the word

The live music promoters have an online presence in several social networks, with 95 percent using Facebook, 87 percent using Instagram, 85 percent using Twitter and 20 percent using Snapchat. The next huge thing is how the fans are going to use these platforms to share their stories.

A lot of venues are working with influencers to assist in their online music marketing strategies. Forty-four percent of the venues surveyed like to know which fans are the top social media influencers.

In order to get the influencers involved, several music promoters highlight the fans through social media posts. Cohen mentioned that one of the successful posts are performance shots which include an audience, as this urges people to say that they were at the event.

 

How To Start Your Own Web Design Freelance Business

More and more people are interested on the job of website Perth as technology advancements keep on pouring. It is undeniable that the world is in the internet age and at least 6 out of 10 individuals own gadgets and other technologies that will keep them updated with news from around the globe and which will enable them to surf the internet and look for answers to queries they have in mind. As a business owner, you need to consider this development. Do not get left behind. You can still keep your traditional method of doing things but you also need to consider getting your presence online.

If however, you are a computer enthusiast and have an appetite for designing websites and would want to start your own web design freelance business, you need to consider the things listed below.

  • Calculate your start up costs. Every endeavor has costs associated with it. You have to write down a list of the basic equipments that you will need. Consider the cost of registering your chosen domain name and in hosting your own site. You also might want to print business cards and get a dedicated desk and some stationery supplies. Jot all of these and put a corresponding value to every item.
  • Establish your brand. You need to ascertain how you will be branding yourself. Most freelance web designers make use of their names as their product brand. One advantage to this branding strategy is that you lend a personal attachment to your services and clients will know that they are getting the services from an individual and from someone who can be flexible and a bit cheaper than an agency.
  • Create a portfolio website for your freelance job. You need a place to showcase your expertise and convince people that you are the right man for the job and consequently close that deal. You should have your own website for this. After all, who would want to buy a website from someone who does not even have a website? No one will.

Think about how much you will be charging your customers with. You need to do a thorough research on this aspect. Compare the rates of other freelancers. But you need to have a framework when establishing upfront charges or you will end up working for a very minimal compensation. There are plenty of freelancers who are trapped in their charges making it difficult for them to raise their rates. Do not fall in this trap.

Experts Debunk Common SEO Myths

With the number of pay-per-click options that website owners can choose and benefit from, sometimes SEO can be overlooked and to an extent, forgotten. This is because people now believe that pay-per-click options can greatly boost traffic into their websites. What they’re forgetting is that SEO can do that too although the results may not happen too quickly. People come up of different beliefs and SEO myths about SEO and many other people are uninformed enough to believe these myths.

Luckily though, experts have debunked common SEO myths just recently to help put SEO on a positive light.

1. SEO DOES NOT WORK
This is probably the most common myth about SEO. Fortunately, though, it is not true. About 44 percent of all customers begin their search on search engines. It is also the fourth biggest internet activity after social media, video and email.
SEO converts traffic into profit. About 55 percent of B2B marketers have admitted and acknowledged that SEO has the biggest impact on their generation goals.

2. SEO IS EXPENSIVE

SEO is accompanied by many complex tasks that need time and effort. This is why you would most probably need the help of experts. It is true that you do need to pay someone to help you with SEO, but after an SEO project has been finished, it keeps giving results and when you would compare it to pay-per-click options, it is definitely much cheaper.

3. SEO TAKES MORE TIME

Yes, this may be true. SEO does take a lot more time compared to PPC which gives instant results. Unfortunately, with pay-per-click or PPC, you would have to invest on it constantly and go in on a never ending bidding war against other businesses who want your place.

4. SEO CHANGES CONSTANTLY AND QUICKLY
This is also true. Google always changes its algorithm but this should not really bother you because it does not affect your rankings. It also does not affect users. Just know the ones that could have an impact on your website and adapt to it.

5. AUTOMATED SEO
There is no such thing as an automated SEO because SEO cannot be automated. It does not involve any marketing processes.