It is the dream of almost every little girl to get married wearing a beautiful dress. You can see them dressing up and playing pretend as if they are on their wedding day. The trend in the wedding industry changes over time including the increase in demand for marquee hire in Melbourne which is not as common decades ago.
Celebrities are always talk of the town when they get married because of the lavish ceremony which includes the best venue, a guest list comprised mostly of famous people and two different wedding dresses.
Gone are the days when a single wedding dress is enough for the whole day. It is common to see celebrities where a different gown for their wedding ceremony and the reception after.
The list of celebrities following this trend is growing including Serena Williams, Alexis Ohanian wearing Versace and Alexander McQueen, Kate Middleton wore two dresses, ChrissyTeigen changed three times in Vera Wang and Giovanna Battaglia who wore four gowns.
Celebrities have the money to spend on different wedding dresses while others receive some as free promotion for the brand but the question is if the trend is going to stick with ordinary brides.
This is not a new concept since brides at the beginning of the 20th century have been using multiple outfits especially if they are going away straight to their honeymoon after the wedding reception.
What used to be an outfit change at the end of the party is now an outfit change at the start of it. Not everyone has the money to spare though.
It is expected for brides to want to have two in order to have a grand dress for the ceremony and something they can dance in during the reception. For those who can’t afford, prioritizing is important.
This new trend is proving to be an additional pressure to future brides. Many are already pressured to get a marquee hire in Melbourne, book the best venues and now they must think about not one but multiple wedding dresses.Let us not forget that the essence of a wedding gown is finding the one you love and will wear the entire day because the choosing alone is a memorable experience.