With the number of pay-per-click options that website owners can choose and benefit from, sometimes SEO can be overlooked and to an extent, forgotten. This is because people now believe that pay-per-click options can greatly boost traffic into their websites. What they’re forgetting is that SEO can do that too although the results may not happen too quickly. People come up of different beliefs and SEO myths about SEO and many other people are uninformed enough to believe these myths.
Luckily though, experts have debunked common SEO myths just recently to help put SEO on a positive light.
1. SEO DOES NOT WORK
This is probably the most common myth about SEO. Fortunately, though, it is not true. About 44 percent of all customers begin their search on search engines. It is also the fourth biggest internet activity after social media, video and email.
SEO converts traffic into profit. About 55 percent of B2B marketers have admitted and acknowledged that SEO has the biggest impact on their generation goals.
2. SEO IS EXPENSIVE
SEO is accompanied by many complex tasks that need time and effort. This is why you would most probably need the help of experts. It is true that you do need to pay someone to help you with SEO, but after an SEO project has been finished, it keeps giving results and when you would compare it to pay-per-click options, it is definitely much cheaper.
3. SEO TAKES MORE TIME
Yes, this may be true. SEO does take a lot more time compared to PPC which gives instant results. Unfortunately, with pay-per-click or PPC, you would have to invest on it constantly and go in on a never ending bidding war against other businesses who want your place.
4. SEO CHANGES CONSTANTLY AND QUICKLY
This is also true. Google always changes its algorithm but this should not really bother you because it does not affect your rankings. It also does not affect users. Just know the ones that could have an impact on your website and adapt to it.
5. AUTOMATED SEO
There is no such thing as an automated SEO because SEO cannot be automated. It does not involve any marketing processes.