The company which grabbed the third spot for the world’s greatest digital advertising player is Baidu. This Chinese search engine comes after Google and Facebook. Like what Google does, Baidu also takes advantage of the revenues brought about by the search ads in order to fund its tech innovation and research and development department. Similar to Google, it also has big ambitions for itself.
There are also hundreds of professionals involved in digital advertising who are aspiring to become legends themselves. One rising digital advertising agency based in Australia is Digital Monopoly which is owned by Oliver Wood. There are plenty of other success stories in the digital industry and more are eager to trudge this path.
Baidu gas a learning lab situated in Silicon Valley and the chief scientist of the company Andrew Ng who is a former top researched for Google and at Stanford. With a new video to boost its branding, the company expects to make heaps of money in the next few weeks and months. The senior product manager also said that the newly released video aimed at conveying the warmth of their services amid technological advancements. The team creating the said video was inspired by the movie “Her” which is futuristic but at the same time personal and familiar. The manager of Baidu said that most of the advertisements and brand films in China have become too flashy and extravagant with so many special effects and over impressive performances in order to show off the new technology. Baidu on the other hand just wanted to show the audience that technology can be felt naturally just like oxygen.
The video was released within the week as Baidu launched its world conference. People from key areas around the globe were invited. They are from places where the tech giant is gaining ground and where it is already innovating. With regards to self-driving car technology, the tech company partnered with BMW. This year, Baidu expects to test the various vehicles in China. The video shows how the Google glass like technology is able to help people navigate in the retailing environment.