How To Lure More Customers During The Holiday Season

Business minded people always find themselves digging the innermost part of their minds of ways to earn a profit. Whether that be expanding the current brand line that they have or creating a new trend for the public, it will always surprise the shoppers on how creative and inventive these entrepreneurs are. One of the most unexpected frenzy in the market is perhaps the ugly Christmas sweaters. This tradition during holiday seasons has become popular over America. People hit retail stores for something ugly and buy these. This is a ridiculous trend but it evokes the spirit of the season that is why this trend won’t be going anywhere.

So while we are still a long way from celebrating the most anticipated Christmas holiday seasons, it is imperative that we prepare for a long way haul. How will you boost your sales this coming holiday season? Here are some tips that might help you out.

• Extend your store hours. Market analysts are expecting that the online shopping will represent at least $100 billion of the sales this year. However, don’t get too comfortable in ensuring only that your website looks appealing to customers. While online shopping is doing great, it is expected that consumers will spend $500 billion shopping at malls and downtown retailers. You should consider opening early in the morning and closing your store late so that you can accommodate more shoppers.

• Consider giving freebies to customers. Instead of giving discounts to items, you can instead add a freebie as a gift to your customers. One of Target’s promotions the other year was giving away $5 gift card. This really attracted consumers. It increased the overall profit of the retailer.

• Give your customers a break and offer free transport of goods. The Free Shipping Day was founded by Luke Knowles six years ago as a way of promoting their online sales. In their company, most shoppers respond to their Free Shipping promotion. Find ways to expedite delivery of goods to customers. This way, they will keep on purchasing from your store knowing how effective your delivery is. During the holiday season, make sure that you update yourself regularly of your shipping deadlines.