The Benefits Of HTML5 In Advergaming

Advertisers, such as brands, companies or institutions, make use of video games to get a message across. Advergaming is strategy repeatedly used for target markets, who identify with these video games. Often times, this is even used to attract every audience type.

Here are some of the benefits offered by games developed with HTML5, which allow them to be played on all modern devices like PCs, laptops, tablets, mobile phones and even Smart TVs.

Its presence, no exclusions

HTML5 is mostly present on devices which have web browsers, no excluding of audiences. A huge number of users are able to play a game regardless of which device is used. They can start playing on their mobile phones while travelling to work, improve scores using an office computer when a boss is not looking, beat records on their tablets while getting comfortable in a sofa, or play in the TV at their living rooms when home.

It is immediate

Because of HTML5, a game is quick to play. All that needs to be done is getting to or opening a website. No installations or downloads are required.

Simpler to publish

A game is published the same way a web page is. Additionally, it is immediately available, no waiting for days or weeks for validation like those apps published in Google Play or the App Store.

Easier to promote

Forget about those crowded shops that are full of applications, where each promoted installation is going to cost several dollars. A website’s marketing or promotion channels can be used. Public relation strategies can be used to have the digital and non-digital media talking. In addition, there are a multitude of game portals which can publish a game, generating a bigger audience for free.

It is also simpler to share with just giving out a URL. This is done through email, social media, plain writing, and other methods.

Quicker to measure

There is one channel to measure. It is not going to be necessary to make use of numerous monitoring, tracking or analytic services just to check the performance of an advergaming campaign.


Try HTML5 for advergaming. With its extra benefits, surely a more comprehensive HTML5 training to know all runs of this mark-up language is also worth the investment.

Time To Sort Out Professional Indemnity Insurance

There is nothing certain in this world but taxes and death. For David Gordon from The Register, people need to start thinking the same as a business. Anyone can be subjected to lawsuits, liable to legal fees and compensation costs which is why a professional indemnity insurance has to be sorted out.

Nick Breton, the Head of Direct Line for Business, wrote an FAQ regarding professional indemnity insurance.

About professional indemnity insurance

Professional indemnity insurance is often called PI insurance. It covers the legal costs and expenses incurred during a defence, including the costs or damages which may be awarded, if one has been alleged to have given sufficient advice, ideas or services that caused clients to lose their money.

People needing PI coverage

The professions that need a PI cover include (but not limited to): business and management consultants; IT professionals including developers, programmers, consultants and contractors; HR and training consultants; freelance marketing and media consultants; and accountants.

PI insurance’s relevance to small businesses

A PI insurance is extremely relevant to any small business. A client may rely on an advice from a small business. When this is found as faulty or an incorrect process is followed, a client can come back with a claim for the losses suffered. It is important that a small business owner looks into a PI insurance.

According to Breton, a PI insurance gives a business its competitive edge. Any service based business that pitches themselves in order to secure contracts are definitely deemed more attractive – a PI insurance shows a business being responsible.

Public liability insurance vs PI insurance

Public liability provides a cover for claims started by people during accidents, injuries or illnesses. PI insurance provides coverage for advice, ideas or services. It is best for businesses to have these two kinds of cover.

Summing up

While professional indemnity insurance has different names – accountant insurance for CPAs, or medical malpractice insurance for physicians – depending on an industry, the idea is the same. It covers the legal costs when sued and costs from damages which is why it is very important for individuals and businesses to have tax audit insurance coverage.

How To Save On Express International Courier

Sending packages and parcels abroad naturally pay higher than local shipping. An express international courier service also collects higher rate compared to standard shipping. But if you know of ways, you can actually pay lower costs for international shipping even if it is an express delivery. Here’s how:

  • The wrapping or packaging of the parcel affects the weight and overall cost of shipping. While you want to secure the parcel, you don’t want to pay excessively just because of your intention. Thus, choose light materials to secure your item. If you are sending a breakable or fragile item, use packaging peanuts, Styrofoam or bubble wrap to tightly secure the item. The mentioned materials are light weight and do not cost much but its protective capabilities are impressive. If you will send parcels regularly, consider buying packaging materials in bulk to save money.
  • Find out if the courier company offers free pick up from your home or preferred address and take advantage of this. This will save extra money for your gas and will prevent additional wear and tear of your vehicle for sending the parcel to express international courier service provider. This will also save your valuable time and effort.
  • Although express delivery allows your recipient to obtain the parcel faster than standard mode, the cost may be higher than the latter. There might also be some surcharges that may warrant additional amount on the overall delivery rate. If you are not in a hurry or the package is not urgently needed, you might as well choose the standard delivery option to reduce the costs especially if you are sending a valuable or heavy item. However, if the package needs to be delivered immediately, find a courier company that offers a lower rate than other service providers.
  • Another way to lower the rates to be paid to express international courier is by using the right weighing scale for weighing your package. A shipping scale is more accurate than a bathroom scale. Take note that packages that are heavier than the weight declared in the quote issued by the courier can incur surcharges.

How To Find Car Insurance Type 1

Finding the right car insurance that would fit your budget and your need takes some time for researching. It may take some time and a few clicks on the internet but the benefits are just worth your time and effort. One of the best car insurances that you can find is car insurance type 1. It is a comprehensive car insurance that covers not just accidents related to cars or vehicles. It also covers loss due to circumstances such as fire, theft, flood, vandalism, riots and other similar incidents.  If you are wondering where you can find such a coverage for your car, here are some ideas.

Visit websites

Probably the best source of information for car coverage is the worldwide web. By using the right keywords and by utilizing the search engine properly, it would lead you to the right sites that could give you the right insurance for your vehicle such as car insurance type 1. The good thing about searching through the internet is that you can narrow your search for more specific results. For instance, you can search car insurance companies that operate in your area. With a few clicks, you can have all the information that you need regarding the company.

Talk to an agent

Another excellent source of information is car insurance company agents. They know exactly how they can help you get the right insurance policy that is suited to your needs and lifestyle. They can also help you get an insurance policy that you can easily afford. Just a bit of an advice, contact a car insurance agent from a reputable car insurance company to ensure better quality of service.

Ask friends with car insurance

Car insurance is a requirement. Therefore, your friends who have vehicles would have car insurances. Find out if they have heard of ประกันภัยรถยนต์ชั้น1 (car insurance type 1) and if they are happy with it. Get vital information such as at what company did they get the car insurance and how much did they pay for the premium including other fees that they may have spent on.

How To Choose A Resort For Thailand Health Retreat

You don’t travel for a Thailand health retreat ever so often so you want to ensure that travelling the distance, the money spent on it and the experience would all be worth it. To ensure that you will have a wonderful and revitalizing experience in the country, it is crucial that you find the right resort that can deliver your expectations. The key to it is doing a good research before you book a flight to one of the most interesting countries in Southeast Asia. Here are some suggestions on what you should look for in a resort.

Top of the line health facilities

If your main purpose for visiting Thailand is to get that relaxation and detoxification that you have been longing for, you should then look for a resort that offers Thailand health retreat. When you visit websites of Thai resorts, check their facilities. Choose a health resort with relatively new rooms, therapeutic massage parlors, yoga studios, gym center and other related facilities. Visit their gallery and watch videos to assess if the rooms and amenities are in tip-top shape.  You might also want to find out if you have access to these facilities when you book your reservations at the health resort.


Getting the best services and facilities doesn’t mean you would have to bust your savings just to be accommodated in your preferred resort. However, you also do not have to take the cheapest resort because the services and facilities might be compromised. In other words, look for a resort where the amount of money you will spend would be commensurate to the kind of service you will get. There are ways for you to lower down your hotel accommodation expenses if you would only do some minor online research.

Positive customer rating

To ensure that you will have a memorable and relaxing Thailand health retreat, read customer reviews and check for customer ratings of your target resort. TripAdvisor and other online forums and websites provide independent and real customer ratings to experiences they had with different resorts.

Marketing Innovation, A Challenge To Chief Marketing Officers

There is a kind of vibe to the top marketers who attended the recent Campaign Asia-Pacific’s Marketing Innovation Summit held in Singapore for 2016. This is because of the fact that technology is not just an effective tool for marketers to accomplish their task but it has also developed a kind of respect coming from the people who are responsible in decision making in the corporate world.

There are many speculations as to the importance of the role that the CMO plays or if it is needed in the current times. According to the Manulife Singapore’s senior vice president and CMO, Wendy Walker, the issue is now at a full circle.

She said that data analytics is now easily accessed by CMOs at the tips of their fingers and there is also the availability of recording in real time which is why business needs them more than ever. They have gained a more powerful role and secured a position when it comes to operating business strategies.

In order to maintain the trust that was given to them by these top companies, it is now expected for CMOs to give back by adapting their roles to the growth of the business. During the summit, Walker participated in a panel discussion together with the CMOs of Microsoft and Citi, Jolaine Boyd and Sanjeev Kapur respectively. They talked about how marketing plays a role in the overall goals of a business.

During the discussion, many things were presented such as the need for marketers to adapt with the goals of the company regarding revenue and growth. This entails that they should have knowledge about the sales part of the business and must work alongside the company to get positive results.

Kapur said that knowing firsthand about sales is important especially if it is the goal the company wants to achieve. Because of marketing innovation, data makes it now possible for marketers to optimize their products in real time thus achieving the target revenue of the company. Boyd added that they are able to present the accountability they have with the company because of the data they possess.