Searching For “Office Furniture Sydney”?

Whenever you are searching for a nice set of furniture, whether it’s for your home or office, it’s always important that you have a wide variety of choices to choose from and don’t just stick with one store just because your neighbor recommended it or your friend has the same set of furniture. It’s also essential that you know what the needs of your house or office and not buy a furniture just because it’s beautiful in your eyes. Just don’t. In searching for a good and high quality set of furniture, you definitely have to look at everything. For example, you are working in Sydney, Australia and your big boss suddenly asked you to look for a store which offers affordable furniture. You don’t just open up your Google Chrome and type “office furniture Sydney” in the Google search bar. Searching for furniture requires more than just the ability to use Google.

There are many things to consider when searching and buying a new set of office furniture. Aside from the obvious which is the budget, you have to answer questions such as: “Does the office need this? Or “Can the office’s space accommodate this?”. Sure, you can type “office furniture Sydney” in your Google search bar and Google will provide you a list of furniture stores within the vicinity of Sydney. To furthermore help you, below are some of the things you need consider when searching for a new set of office furniture:

  • Get the best value for the money that you are going to pay. Keep in mind that it’s your company’s money and not yours. Getting an expensive set of furniture isn’t always the best thing you can do because expensiveness doesn’t equalize to quality.
  • You don’t need those fancy, cartoonish decorations for your office. Offices are formal and they are for people who work and do business. Keep those decorations to a minimal level.
  • Choose the furniture that will add functionality to your office. Always be aware that your office isn’t always big so you need to choose a sofa that will allow enough space for people to sit comfortably.

Before you type “office furniture Sydney” in your Google search bar, be sure to consult your boss or officemates before any furniture. Remember, buying a nice set of furniture for your office isn’t the same thing as doing your weekly grocery.

Software Vendor Continuum Builds New Office In Australia

Continuum, a US-based software vendor has recently sent one of its co-founders to help manage the company’s recently launched Australian operations. Continuum provides the SaaS-based platform that allows providers to backup, monitor, troubleshoot and maintain their PC’s, servers and other endpoints that are used by small and medium-sized businesses.

Frank Bauer who was appointed as Continuum’s senior channel development manager will manage the operations of the Asia Pacific region from the Sydney office. As the managing director of the Asia Pacific operations of Continuum, Bauer will build a strong regional foundation. He will also work closely with MSPs, IT service providers and dealers of office equipment.

According to Continuum, their move was in line with the company’s growth in the region for the last two years. With the new office and team created in Australia, the commitment of the company is solidified in the region. The investment also highlights the growing importance of the Asia Pacific market to Continuum that is driven by the significant demand for Continuum software in Australia and New Zealand.

The new Continuum office represents the company’s first step in the expansion of its footprints in the highly competitive tech market. One of the local partners of Continuum is Adelaide-based service provider and 2016 CRN Fast50 Company Geek. Geek has an aggressive growth strategy and its induction into the CRN Fast50 list of fastest growing companies in the APAC region will continue to scale business without compromising the company’s reputation for excellence in customer service and immediate response.

According to Geek consultant Jon Paior, the company will be utilizing the HTG Peer Group to conduct due diligence on multiple third-party offerings. From the perspective of Geek, Continuum tops every perspective. The ease with which they ensure client on-boarding and seamless interaction with their 24/7 help desk is unparalleled.

When there is a need for office fitouts in Canberra for an IT service provider or a software vendor, business equipment and machinery have to be taken into account. IT offices differ from standard workplaces because there are several factors that have to be considered in structural design like lighting, electrics and cabling.

The Launch of Uber Freight That Will Likely Change Trucking

Last month, Uber launched its website for a new service named Uber Freight. There is only little information revealed regarding its expansion from the ride hailing services. However, if Uber’s announcements during 2016 are an indicator, the chances are Uber Freight is there to prepare everyone for the autonomous delivery trucks.

Self driving cars from Uber

Uber acquired Otto, a startup that planned to start self driving cars in the market, last August. Ever since, the company made use of its trucks in order to deliver a cargo of 50,000 cans of beer and Christmas trees in California.

Uber Freight is not going to use these self driving cars, well not yet. Instead, it is going to work the same way as Uber’s current platform. Some people are going to sign up for them to drive items all over the country, while others are going to join in order for them to send the packages without the need to sign contracts with the traditional shipping companies. The service is going to probably increase pricing to the trucking also.

Uber Freight may assist Otto’s trucks, too, with data gathered from the drivers using the new service. This is going to let self driving vehicles learn from experienced drivers while the regulators are figuring out ways to govern these autonomous trucks, including its technology.

Growing interest in trucking

The launch of Uber Freight also occurs simultaneously with the increasing interest in trucking by a lot of tech companies. Nikola Motor Company intends to make use of technology to have trucking be more environment friendly, as well as attractive to millennials; Tesla is working on self driving trucks; the list goes on.

Uber mentioned to Inverse that it will wait until this New Year to further provide information regarding how this new system is going to work. Uber’s spokesperson mentioned that they do not have information yet, but they hope to have more this 2017.

It seems that the future related to trucking, or even one possible future, will take more time to have its debut. Regardless, this new system from Uber is likely going to increase the need for truck driver jobs soon.

Unique Online Music Marketing Strategies For 2017

On a post by Eventbrite’s Rachel Grate in Hypebot, they talked with around 20 industry experts regarding online music marketing strategies which can modify the game this year. Here are what she had listed.

“Mystery marketing” using no-phone zones

There are a lot of venues which are very enthusiastic to have the fans do marketing in behalf of them, however several artists want their audience to put phones away.

Even if the fans’ posts seen in various social media platforms become a form of marketing, Eventbrite’s John Riccardi calls the phone-free zones a type of “mystery marketing.”

Riccardi mentioned events and activities which are off limits to cameras and phones build a ‘you had to be there’ event, lived solely by word of mouth by those that have bragging rights.

Using livestreams to focus fan perspective

Technology, such as Facebook Live, is getting it easier for the fans to share experiences real-time. This leads to many unique and personal perspectives which can promote a show.

Neal Cohen, Superfly’s Marketing Director, said that the entire range of a festival’s story is now told in a different level, with Facebook Live and Snapchat making storytelling instantaneous.

This results to a more exact portrayal of a festival or show compared to a recap video – with endorsement coming from a multitude of fans in social media.

Relying on online influencers for spreading the word

The live music promoters have an online presence in several social networks, with 95 percent using Facebook, 87 percent using Instagram, 85 percent using Twitter and 20 percent using Snapchat. The next huge thing is how the fans are going to use these platforms to share their stories.

A lot of venues are working with influencers to assist in their online music marketing strategies. Forty-four percent of the venues surveyed like to know which fans are the top social media influencers.

In order to get the influencers involved, several music promoters highlight the fans through social media posts. Cohen mentioned that one of the successful posts are performance shots which include an audience, as this urges people to say that they were at the event.


Thailand’s Drinking And Night Entertainment Culture

The experts in the drinks and night entertainment businesses share their views regarding what holds for the night owls in Bangkok this year.

Modern and trendy drinks

In terms of night life, the city of Bangkok in Thailand looks to have everything – the popular DJs, celebrity mixologists, themed parties and new bars. And, 2017 promises to be more exciting for the night owls due to larger craft beer selections, better cocktails, broader types of parties and more new bars.

Diageo Moet Hennessy’s senior brand ambassador Chennarong Bhumichitr is eager with the year ahead. He said that the latest trends which started abroad seem to find their way in the drinking scene of Thailand.

According to Chennarong, low alcohol content volume (ACV) cocktails are going to become that next huge thing for drinkers especially women since they are starting to be health-conscious.

Gin, as predicted by Chennarong, is going to continue as the “in” spirit, meanwhile whiskies are going to like resurge.

Changing consumer behaviours

Regarding consumer behaviour, Chennarong commented that aside from freshness and healthier options, the patrons look for visual appeal, too.

For him, many people drink today in order to appreciate a taste than get drunk, so the beverage companies are considering the healthier lifestyles of consumers when making new products. Additionally, social media, for him, is influencing the looks of these drinks and restaurants are taking the presentations seriously, including bars and beverage companies. Since people already take pictures of food and drinks, the bar operators capitalize on this trend by ensuring that drinks are fashionable.

Ronnaporn “Nueng” Kanvichaporn, the Diageo Reserve World Class Thailand Finals 2014 winner and also the co-owner of the Backstage Cocktail Bar, added that the drinkers now are very informed regarding cocktail culture and already developed their tastes.

He said that several years ago, bartenders were able to lead the trend and introduce the latest mixes to their consumers, but now they know the styles they want and go to bars to order what is on their minds.


The drinking and the night life culture in Thailand is definitely changing. And with the numerous locations to drink and have fun, such as a hotel near BTS Chong Nonsi, the consumers’ options are endless.

The Benefits Of HTML5 In Advergaming

Advertisers, such as brands, companies or institutions, make use of video games to get a message across. Advergaming is strategy repeatedly used for target markets, who identify with these video games. Often times, this is even used to attract every audience type.

Here are some of the benefits offered by games developed with HTML5, which allow them to be played on all modern devices like PCs, laptops, tablets, mobile phones and even Smart TVs.

Its presence, no exclusions

HTML5 is mostly present on devices which have web browsers, no excluding of audiences. A huge number of users are able to play a game regardless of which device is used. They can start playing on their mobile phones while travelling to work, improve scores using an office computer when a boss is not looking, beat records on their tablets while getting comfortable in a sofa, or play in the TV at their living rooms when home.

It is immediate

Because of HTML5, a game is quick to play. All that needs to be done is getting to or opening a website. No installations or downloads are required.

Simpler to publish

A game is published the same way a web page is. Additionally, it is immediately available, no waiting for days or weeks for validation like those apps published in Google Play or the App Store.

Easier to promote

Forget about those crowded shops that are full of applications, where each promoted installation is going to cost several dollars. A website’s marketing or promotion channels can be used. Public relation strategies can be used to have the digital and non-digital media talking. In addition, there are a multitude of game portals which can publish a game, generating a bigger audience for free.

It is also simpler to share with just giving out a URL. This is done through email, social media, plain writing, and other methods.

Quicker to measure

There is one channel to measure. It is not going to be necessary to make use of numerous monitoring, tracking or analytic services just to check the performance of an advergaming campaign.


Try HTML5 for advergaming. With its extra benefits, surely a more comprehensive HTML5 training to know all runs of this mark-up language is also worth the investment.