Advertisers, such as brands, companies or institutions, make use of video games to get a message across. Advergaming is strategy repeatedly used for target markets, who identify with these video games. Often times, this is even used to attract every audience type.
Here are some of the benefits offered by games developed with HTML5, which allow them to be played on all modern devices like PCs, laptops, tablets, mobile phones and even Smart TVs.
Its presence, no exclusions
HTML5 is mostly present on devices which have web browsers, no excluding of audiences. A huge number of users are able to play a game regardless of which device is used. They can start playing on their mobile phones while travelling to work, improve scores using an office computer when a boss is not looking, beat records on their tablets while getting comfortable in a sofa, or play in the TV at their living rooms when home.
It is immediate
Because of HTML5, a game is quick to play. All that needs to be done is getting to or opening a website. No installations or downloads are required.
Simpler to publish
A game is published the same way a web page is. Additionally, it is immediately available, no waiting for days or weeks for validation like those apps published in Google Play or the App Store.
Easier to promote
Forget about those crowded shops that are full of applications, where each promoted installation is going to cost several dollars. A website’s marketing or promotion channels can be used. Public relation strategies can be used to have the digital and non-digital media talking. In addition, there are a multitude of game portals which can publish a game, generating a bigger audience for free.
It is also simpler to share with just giving out a URL. This is done through email, social media, plain writing, and other methods.
Quicker to measure
There is one channel to measure. It is not going to be necessary to make use of numerous monitoring, tracking or analytic services just to check the performance of an advergaming campaign.
Try HTML5 for advergaming. With its extra benefits, surely a more comprehensive HTML5 training to know all runs of this mark-up language is also worth the investment.